Q Most theologians and Bible studiers would point out that it is the love of money and not money itself that is the problem—as reflected in our selected verses. Remember Jesus said “Render unto Caesar” so he was not going to get involved in petty stuff like taxes. Where Jesus had a problem was when someone put money over God and having money or the acquisition of money became more important. I don’t see that it is wrong to be paid for your skills. Surely Jesus had no problem with his earthly father being paid to build a house, and there is no reason not to expect people to be paid today whether they are filling racks in a retail store or calculating taxes. We could argue that throwing a football is not worth 1300 times the value of carrying a rifle into harm’s way but that is another topic. What is profit anyway? Profit is bringing in more than you spend and it has applications at home and at the office, both in for-profit entities and non-profit entities. If you are selling your product for less than it costs to make, you cannot support any charity. You also can’t buy new equipment, or develop new products, or provide raises or employee benefits. By the way, how did Jesus eat and clothe himself? He was called a carpenter, so we can relatively safely assume that he must have practiced that trade at some point in his life to earn a living. However, it does not appear that he worked later in life because there is no mention of it, so he must have lived off of donations and gifts. Can anyone or any company make a donation or gift without first making a profit? No. Upon successful completion of this discussion, you will be able to: Develop a biblical framework to resolve ethical dilemmas in marketing strategies and tactics.